Claiming Rights Over a Brand.
Today, a brand has gained a meaning of quality and magnitude beyond just a name. It has become a distinguishing factor among firms. Of course, as the brand has become so important, people who have no right to it by stealing intellectual property can claim rights over the brand. To prevent this, a concept called trademark registration has become popular today.
Trademark Registration Procedures...
Trademark registration refers to the protection of brands created in the form of symbols or names under the law, so that they cannot be imitated or used without permission by others. If this process is not carried out, the brand owner has no rights over the brand. This registration process can be applied for by the brand owner themselves or by official trademark representatives to the Turkish Patent Institute.
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